Meet our people

Swee Hang Chong


Swee Hang’s skills focus on rapid business growth while maintaining operational excellence. He also has skills in strategic commercial focus, sales and marketing, digital transformation, e-commerce and financial modelling. Throughout his career, Swee Hang has helped take companies from start-up to enterprise by streamlining business efficiencies. To date, he’s worked across the property development, airline, utilities, food and beverage, retail and e-commerce industries. Prior to joining Partners in Performance, Swee Hang worked for 2 years with Creador, a Malaysian private equity firm in its portfolio strategy team. He also co-founded a social start-up and did his internship with J.P.Morgan London.

Swee Hang has worked mainly in Malaysia, with a some time spent in Singapore, the Philippines, and the UK. His own travels have also taken him abroad, the Scottish Highlands topping his list of favourite destinations. He’s keen on backpacking through different countries and will give (most) local fare a go. He’s hoping his next trip will be to tick off the Aurora Borealis and experience the thrill of a husky-led sled ride. He finds balance in his life by keeping fit at the gym, and spending time with friends.

Career snapshot

  • Utilities company, Malaysia, real estate development: Implemented short-interval control to reduce construction project delays. Identified gaps in procurement processes and tightened contractual terms to enforce contractor accountability. Optimised various meetings, process flows, and monitoring in the construction and closeout phase.
  • Airlines, the Philippines, cargo revenue: Identified Block-Space Agreement opportunities of 1.2bil PHP per annum, through studies of cargo loading and salesforce effectiveness.
  • Property developer, Malaysia, procurement: Identified current issues in client’s end-to-end procurement process. Provided management insights into improving contractor participation, as well as selection processes during construction tenders.
  • Vending company, Malaysia, digital transformation and commercial: Implemented Malaysia’s first telemetry and cashless solutions in vending machines and setup all related infrastructure. Data collected improved average revenue per vending machine by 3x and reduced service operations cost by 40%. In the commercial role, he managed all brand partnerships and marketing programmes, as well as sales commission and customer segment intelligence.
  • General retailer, South-east Asia regional, e-commerce: Setup the full works of an entire E-commerce division including platform, payment gateway, warehousing, logistics, and customer service for the home-improvement retailer. Headed the setup of the fulfilment function and created new processes while integrating with the existing business operations.
  • Private equity firm, Malaysia, investments: Met entrepreneurs in Malaysia and Singapore to discuss potential M&A opportunities. Drafted budgets, investment pack, and financial models for portfolio companies.


Swee Hang holds a Master of Engineering in Mechanical Engineering from Imperial College, London.