Archie is a Sydney‑based Partner within the Digital practice of Partners in Performance. He is known as an executive, start‑up leader, CxO advisor and CIO/CTO/CSO, specialising in strategy through to implementation.
For more than 25 years, he has worked in start‑ups, medium and large global enterprises, in addition to industries ranging from financial services, public sector, telecommunications, manufacturing and technology services.
Archie joined Partners in Performance in 2021 from TechVision Research, where he was a Principal and provided clients advice on digital enterprise planning, digital innovation, identity management, enterprise architecture and technology vendor/solution assessment.
Earlier in his career, Reed was a director at Hewlett Packard Enterprise, leading the strategy, product, and development of HP's Business Process as a Service (BPaaS) platform and the generation of horizontal and vertical solutions on that platform.
Archie has authored multiple books and articles, and developed many technology industry standards, including co‑founding the Australian Chapter of the Cloud Security Alliance.