Customer Experience Transformation

Organisations need the capability to respond to changing customer expectations in a digital world

The pace of change and level of competition is increasing with:
  • New entrants to market
  • New technologies and platforms
  • New business models
  • Rapidly changing customer expectations

PIP Digital’s focus on the value ensures:


  • Research needs to be actionable, not end with a lot of insights
  • Key assumptions need to be challenged early, not discovered after significant investment
  • Customer validation needs to be scientific and give confidence in business outcomes
  • Innovation shouldn’t be theatre but an embedded capability

We bring deep expertise to our engagements:

  • Customer journey transformation
  • Service design
  • Qualitative and quantitative research
  • Problem and solution discovery and validation
  • Innovation sprints and new business model validation
  • Experience and Interaction design

Our People